Your company’s website is one of its most important marketing tools. Even if you don’t sell product online, prospects will use your website to evaluate your business, often comparing you to 3 or 4 competitors in the process. Is your website positioning you to win this business? Here are some tips on how to make sure that you do:Responsive
Websites should always be built to reformat themselves when viewed on a mobile or tablet (more than 20% of Google searches are now conducted on a mobile device).CMS
All websites nowadays should be built on a content management system, so you can make your own content updates. If the web designer/developer you’re using doesn’t give you this option, you should request it. If a CMS can’t be used, move to another company that can build on a CMS. Updating and using your website everyday is important to keep your business fresh.Multi-faceted home page
Too many websites have bland, lifeless home pages. This can lead to a high bounce rate (users arrive, then leave straight away as you’re offering them little reason to stay). Websites need a have multi-faceted home page that engage users and encourage action rather than apathy.Professional online face
Many companies spend big driving traffic to bad websites. You must get the website right first. This means it is a professional and accurate representation of your business, and the content and architecture of the site is designed to engage. Think about how you would tell someone about your business, that knows nothing about you, and then convert that to the world wide web.ecommerce
If you can sell product online, you should. The market is constantly changing and products that you wouldn’t have thought to sell online 2 years ago are suddenly running out the door. Sites built on a customised CMS systems can offer you an online shop using the latest and greatest ecommerce technology.HTML marketing
If you’re not encouraging prospects to give you their email address, you should. Email marketing is free, and user engagement in very important. Once an account is setup up you can then build professional, beautiful email marketing templates that you can use to stay in touch with your customers, raise the profile of your brand and sell more product. Using companies like Mailchimp or Litmus are great for getting you email campaigns off and running. Organisation
Poor websites are frustratingly difficult to navigate. Websites need to have a clear hierarchy of information that is built around the prospect’s needs. Key messages are flagged first, and users are constantly prompted to act with quote, buy now and contact us buttons.Google ranking, SEO, PPC & more
There’s no point having the best website nobody has ever seen so don’t just get a new website built, also request search engine optimisation to help you achieve the optimum search ranking. If the company you are using doesn’t offer extras like SEO through your CMS, look for another company that can. A competitive and thorough SEO marketing strategy is almost a must in this day and age.Anti-social?
If you need to do more on social media, but find it confusing and/or annoying there are people that will do it for you. Agencies that specialise in social media marketing manage your social media platforms to ensure you’re maximising every social opportunity. Companies like xmarx.com.au are happy to help.
For more information, don’t hesitate to call or contact Xmarx through the contact form.
